Customers in F&B industry are one of the most unforgiving people. When they are served with bad food and bad service, they will remember it forever. Not only they will never come back, they will spread the news to their friends and families. Even worse…. they can post it on the social media and ask strangers to boycott the restaurant.
Social media is like a double-edge sword for your restaurant business. It can serve you as an excellent marketing tool but it can also destroy you with bad publicity.
However, when customers enjoy good (not excellent) food with average service, they tend to forget the name of the restaurants. Have you ever heard people say,”I had this nice chicken sandwich at this mall but I forget the name of the cafe”?
Unless the food and service are excellent and they frequent the place, most people do not remember the names of the restaurants they dine in.
If your restaurant has the good food and great service, don’t you want your customers to remember and recommend it to their peers?
How to make them remember your restaurant?
By increasing the number of times your customers see your restaurant name.
1. Make the restaurant name visible at the entrance.
Yes, you have a signboard above your premise but walk-in customers can’t see it. The signboard is a few meters above their heads. Make your brand visible by displaying it at the customers’ eye-level. You can put stickers, signboard, or bunting near the door or at the window.
2. The restaurant name should be visible from the inside of the restaurant.
This is the real story. I was walking in a mall when I was this interesting restaurant. I decided to go in and try. A few minutes after I sat down, my friend called me and asked where I was. I told her that I was at 1Utama mall. She said that she was also there and she wanted to join me for lunch. She asked me where I was. I didn’t know… I tried to look at the menu. It didn’t mention the name of the restaurant. I looked around the place to find its name, I didn’t see any. I had to go out and looked up at the signboard above the door to find the name of the restaurant.
Imagine if my friend didn’t call. I wouldn’t remember the name of the restaurant.
The visibility of the restaurant name can be achieved by putting it on the menu, printing it on the staff uniforms, printing it on sticker and stick it at cash register, making it part of the interior decoration, printing it on the plates, etc. They are numerous ways you can do to make your customers see your restaurant name. The more frequent they see it, the more likely they remember your restaurant name.
3. Print the restaurant name on the take away boxes or bags.
Sometimes customers take away food for their friends or colleagues. If the friends happen to like the food very much, they will ask where he/she bought the take away. If he/she was rushing and just bought food from any restaurant in the mall, very likely he/she won’t remember the name of the restaurant. By having the restaurant name and address printed in take away boxes n bags, people can see where the food was purchased. And if they like it, they can easily locate the restaurant and pay a visit.
Thank you for reading. I hope you enjoy this post as much as I was writing it. Have a great day my friends…